Building Trust

13-17 june 2022

Communicators are currently facing what is quite possible their most demanding professional challenge. Against today´s pervasive scepticism, they must rol up their sleeves and rebuild trust in their organisations. They have to be proactive in helping to define strategies aimed at regaining the public´s lost trust.

Being able to trust a company or institution is one of the most important factors in determining the company´s reputation. What kind of tools do we have to face this fake news era and desinformation times? And how can we be better on communicate science results to public eyes?

This staff week discussed ideas as experiences related to communication challenges for PR and Corporate Communication Professionals in Higher Education Institutions:

• Strategic Communication: how far can we go to recover from a crisis?
• Corporate Communication and brand management in higher education institutions
• Relevance of intercultural communication in attracting international students
• Reputation management: how to rebuild trust in a public institution.

Download full programme here.