PORTO COMMUNICATION HIGHER EDUCATION STAFF WEEK: Bridging Narratives

In today’s landscape of university communication and marketing, telling impactful stories is key to engaging with diverse and increasingly demanding audiences. At Porto Communication Higher Education Staff Week 2025:

“Bridging Narratives”, we will explore how institutions can develop and share narratives that resonate with different audiences by strategically and creatively adapting messages.

This event is designed specifically for communication and marketing professionals working within European universities who seek tools and insights to enhance how they engage various audiences — from students, faculty and staff to institutional partners and the wider community. Through interactive sessions and inspiring talks, we will discuss innovative strategies that help align the university’s stories with the expectations of diverse audiences.

Here are some of the topics we will be exploring during this event:

– The power of internal communication: Engaging different audiences at universities

– AI in Higher Education: Threats and opportunities to communicators

– Fake News: How can we be prepared for the storm in Higher Education?

– University website: Is it a nightmare or a blessing?

– Paid Social Media: Is it worth it?

Join us to discover how to bridge multiple narratives and connect more authentically and effectively with your audience. Don’t miss this opportunity to learn, share experiences, and broaden your horizons!

Staff from communication offices: PR Professionals, Media Relations advisors, Corporate Communication staff, Marketing, and International offices. We can accept max 2 participants per institution. A minimum of 40 participants is required for the Staff Week to be carried out.

If you are interested in participating in “Porto Communication Higher Education – Staff Week: Bridging Narratives”, please fill in this pre-registration form. The pre-registration is an expression of interest in taking part in this Staff Week. If you are one of the selected candidates, the organisation will provide you with a link to the registration form.

More news to come.

Hosting Institution: Faculty of Engineering of the University of Porto – https://sigarra.up.pt/feup

Contact person details: Mafalda Leite (mafaldaleite@fe.up.pt)

Porto

The city of Porto, known as Cidade Invicta (invincible city), is the second largest in Portugal, the capital of the Porto district and the country’s northern region. Located along the Douro River estuary in northern Portugal, Porto is one of the oldest European centers, and its core was proclaimed a World Heritage Site by UNESCO in 1996. The historic area is also a National Monument of Portugal. The western part of its urban area extends to the coastline of the Atlantic Ocean. Its settlement dates back many centuries when it was an outpost of the Roman Empire. Its combined Celtic-Latin name, Portus Cale, has been referred to as the origin of the name Portugal, based on transliteration and oral evolution from Latin. Porto elected Europe’s Leading City Break Destination 2023.

FEUP

FEUP is located in the Asprela Pole of the University of Porto, an area designated as the Porto Innovation District. Concentrated within one square kilometer, this District is constituted not only by several faculties of the University of Porto and schools of the Polytechnic Institute of Porto but also by private universities, a central teaching hospital, an institute of oncology, and various national and international research institutes. With 50,000 talented people working here, it is primarily a technological location, where the strong presence of engineering technologies, health sciences, and entrepreneurship lend considerable impetus to the process of innovation.

Photo by Francisco Piqueiro