{"id":5154,"date":"2025-12-19T09:13:15","date_gmt":"2025-12-19T09:13:15","guid":{"rendered":"https:\/\/fe.up.pt\/staffweek\/?page_id=5154"},"modified":"2025-12-19T09:13:15","modified_gmt":"2025-12-19T09:13:15","slug":"2025-2","status":"publish","type":"page","link":"https:\/\/fe.up.pt\/staffweek\/previouseditions\/2025-2\/","title":{"rendered":"2025"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:936px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"84\" height=\"77\" alt=\"StaffWeek\" title=\"Staff Week\" src=\"https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2021\/01\/icon_iPoint-1.png\" class=\"img-responsive wp-image-4570\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.69;\">2025<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:936px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;--fontSize:20;--minFontSize:20;line-height:1.69;\"><strong>PORTO COMMUNICATION HIGHER EDUCATION STAFF WEEK: Bridging Narratives<\/strong><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;--fontSize:20;--minFontSize:20;line-height:1.69;\">About the Event<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><\/div><div class=\"fusion-text fusion-text-2\"><p>In today\u2019s landscape of university communication and marketing, telling impactful stories is key to engaging with diverse and increasingly demanding audiences. At Porto Communication Higher Education Staff Week 2025:<\/p>\n<p>&#8220;Bridging Narratives&#8221;, we will explore how institutions can develop and share narratives that resonate with different audiences by strategically and creatively adapting messages.<\/p>\n<p>This event is designed specifically for communication and marketing professionals working within European universities who seek tools and insights to enhance how they engage various audiences \u2014 from students, faculty and staff to institutional partners and the wider community. Through interactive sessions and inspiring talks, we will discuss innovative strategies that help align the university\u2019s stories with the expectations of diverse audiences.<\/p>\n<p>Here are some of the topics we will be exploring during this event:<\/p>\n<p>&#8211; The power of internal communication: Engaging different audiences at universities<\/p>\n<p>&#8211; AI in Higher Education: Threats and opportunities to communicators<\/p>\n<p>&#8211; Fake News: How can we be prepared for the storm in Higher Education?<\/p>\n<p>&#8211; University website: Is it a nightmare or a blessing?<\/p>\n<p>&#8211; Brand Strategy and Paid Media: Is it worth it?<\/p>\n<p>Join us to discover how to bridge multiple narratives and connect more authentically and effectively with your audience. Don\u2019t miss this opportunity to learn, share experiences, and broaden your horizons!<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;--fontSize:20;--minFontSize:20;line-height:1.69;\">Participants<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Staff from communication offices: PR Professionals, Media Relations advisors, Corporate Communication staff, Marketing, and International offices. We can accept max 2 participants per institution. A minimum of 40 participants is required for the Staff Week to be carried out.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;--fontSize:20;--minFontSize:20;line-height:1.69;\">Contacts<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Hosting Institution: Faculty of Engineering of the University of Porto &#8211; <a href=\"https:\/\/www.up.pt\/feup\/pt\/\">www.up.pt\/feup\/pt<\/a><\/p>\n<p>Contact person details: Mafalda Leite (mafaldaleite@fe.up.pt)<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;--fontSize:20;--minFontSize:20;line-height:1.69;\">Venue<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;\"><h3 class=\"\" style=\"--fontsize: 16; line-height: 1.5; --minfontsize: 16;\" data-fontsize=\"16\" data-lineheight=\"24px\"><strong>Porto<\/strong><\/h3>\n<p style=\"text-align: left;\">The city of Porto, known as Cidade Invicta (invincible city), is the second largest in Portugal, the capital of the Porto district and the country\u2019s northern region. Located along the Douro River estuary in northern Portugal, Porto is one of the oldest European centers, and its core was proclaimed a World Heritage Site by UNESCO in 1996. The historic area is also a National Monument of Portugal. The western part of its urban area extends to the coastline of the Atlantic Ocean. Its settlement dates back many centuries when it was an outpost of the Roman Empire. Its combined Celtic-Latin name, Portus Cale, has been referred to as the origin of the name Portugal, based on transliteration and oral evolution from Latin. Porto elected Europe&#8217;s Leading City Break Destination 2023.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4902\" src=\"https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/porto.jpg\" alt=\"\" width=\"958\" height=\"695\" srcset=\"https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/porto-200x145.jpg 200w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/porto-400x290.jpg 400w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/porto-600x435.jpg 600w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/porto-768x557.jpg 768w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/porto-800x580.jpg 800w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/porto.jpg 958w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/p>\n<h3 class=\"\" style=\"--fontsize: 16; line-height: 1.5; --minfontsize: 16;\" data-fontsize=\"16\" data-lineheight=\"24px\"><\/h3>\n<h3 class=\"\" style=\"text-align: left; --fontsize: 16; line-height: 1.5; --minfontsize: 16;\" data-fontsize=\"16\" data-lineheight=\"24px\"><strong>FEUP<\/strong><\/h3>\n<p style=\"text-align: left;\">FEUP is located in the Asprela Pole of the University of Porto, an area designated as the Porto Innovation District. Concentrated within one square kilometer, this District is constituted not only by several faculties of the University of Porto and schools of the Polytechnic Institute of Porto but also by private universities, a central teaching hospital, an institute of oncology, and various national and international research institutes. With 50,000 talented people working here, it is primarily a technological location, where the strong presence of engineering technologies, health sciences, and entrepreneurship lend considerable impetus to the process of innovation.<\/p>\n<div id=\"attachment_4890\" style=\"width: 1793px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4890\" class=\"size-full wp-image-4890\" src=\"https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141.png\" alt=\"\" width=\"1783\" height=\"1370\" srcset=\"https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141-200x154.png 200w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141-400x307.png 400w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141-600x461.png 600w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141-768x590.png 768w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141-800x615.png 800w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141-1200x922.png 1200w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141-1536x1180.png 1536w, https:\/\/fe.up.pt\/staffweek\/wp-content\/uploads\/2024\/01\/feup-e1705077937141.png 1783w\" sizes=\"(max-width: 1783px) 100vw, 1783px\" \/><p id=\"caption-attachment-4890\" class=\"wp-caption-text\">Photo by Francisco Piqueiro<\/p><\/div>\n<h3 class=\"\" style=\"--fontsize: 16; line-height: 1.5; --minfontsize: 16;\" data-fontsize=\"16\" data-lineheight=\"24px\"><\/h3>\n<h3 class=\"\" style=\"text-align: left; --fontsize: 16; line-height: 1.5; --minfontsize: 16;\" data-fontsize=\"16\" data-lineheight=\"24px\"><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":4723,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-5154","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PORTO COMMUNICATION HIGHER EDUCATION STAFF WEEK<\/title>\n<meta name=\"description\" content=\"\u201cBridging Narratives\u201d, we will explore how institutions can develop and share narratives that resonate with different audiences by strategically and creatively adapting messages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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